Questõesde ESPM
For Noah Berlatsky, when we realize that
meritocracy is a myth,
Yesterday misunderstands what made the Beatles so popular
By Noah Berlatsky
Um dos temas mais debatidos na pauta da
política interna brasileira, em 2019, foi o da
Reforma da Previdência Social no Brasil.
Sob a alegação de um desequilíbrio demográfico decorrente do aumento acentuado
da população idosa, tem sido apontada a
necessidade de reforma do Sistema Previdenciário, que seria deficitário.
Nos últimos 20 anos, o país já passou por duas
reformas praticadas por meio de propostas
de emenda à Constituição, as chamadas PEC.
Em 1998, na presidência de Fernando Henrique Cardoso, o governo federal mudou as
regras previdenciárias com a PEC No. 20,
instituindo:
Among the examples of deceptive
advertising described in the text there are:
4 Types of Deceptive Advertising
By Apryl Duncan
Deceptive advertising is officially defined by the Federal Trade Commission (FTC) as “practices that have been found misleading or deceptive. Specific cases include false oral or written representations, misleading price claims, sales of hazardous or systematically defective products or services without adequate disclosures, failure to disclose information regarding pyramid sales, use of bait and switch techniques, failure to perform promised services, and failure to meet warranty obligations.
However, it’s important to note that deceptive advertising does not represent the entire industry, and makes up a very small percentage of the ads you will encounter every day. But there are always people out there looking to dupe consumers and make money in any way that they can. Here are some examples of deceptive and unethical advertising practices and scams that you need to look out for.
Hidden Fees
In this example, the advertising is not fully disclosing the true cost of the item. You may see an ad for a computer or tablet that says “Only $99!” and you can’t wait to go into the store and buy it or order it online. However, suddenly you are hit with a whole bunch of charges that you were not expecting. In some cases, shipping fees will be extortionate, often costing more than the product itself. Or, you may have to pay handling fees that are excessive.
Often, hidden fees can be spotted by the asterisk (*) that accompanies the incredible deal. Guaranteed, there will be a big difference between “Only $99!” and “Only $99!*” That asterisk basically says “hey, this is not the final price, you will have to jump through major hoops or fork over a lot more cash.” So, if you see an asterisk, read the small print carefully. Whether it’s a small item, a car, or even a home, hidden fees are a deceptive way of luring you in. By the time you realize there’s more to pay, it can be too late.
Bait and Switch
In short, bait and switch is when the advertisement entices you with a product, but makes a significant switch when you go to purchase it.
For instance, suddenly the laptop
you wanted is not in stock, but there is a
different one that is lower spec and costs
twice as much. Chances are that the
original laptop was never in stock, or at
least, not for the price advertised.
Another example would be advertising a car at the base price, but with all of the top-of-the-line features included in the ad. When you get to the dealership, you have to pay much more to get the car actually shown in the ad. Sometimes, an offer can feel like bait and switch but it’s not. If you want that laptop and it is sold out, but you are offered a similar laptop with a very similar spec, at an almost identical price, that’s perfectly fine. You just missed out on the original deal.
Misleading Claims
Misleading claims use tricky language to make the consumer believe they are getting one thing when they are in fact getting less (or paying more). A British TV show called The Real Hustle had a great example of this in action. The presenters, who know the ins and outs of so many con games, set up stalls to sell seemingly awesome products at cheap prices.
At no time do the hustlers break the law by making claims that are untrue, but the verbiage leads people to believe they are buying something way better than they’re actually getting. One of the cruelest was advertising a DIY model plane for a price that seemed like a steal. Things like “easy to assemble” and “it really flies” were on the box. But inside...
it was just a blank sheet of paper, with a set of instructions on how to make a paper plane. Did they break the law? No. Did they deceive? Yes.
Ambiguous or “Best Case Scenario” Photography
Another way of cheating people is to take photographs of the product being sold, but in a way that makes them seem way better than they are. Shady hotels have often used this technique to make the rooms look bigger, by setting up the camera in the corner of the room and using a fisheye lens.
Food photography can suffer from the “best case scenario” photography. If you have ever ordered a burger from a fast food place, you will know this well. The burger on the menu is perfect. It’s thick, juicy, 4 inches high, and looks incredible. But the burger you receive, while it may have the same ingredients, is a sad interpretation of that image. The bun is flat, the burger is a mess, ketchup and mustard are pouring out of the sides.
This is something we accept as consumers because we know the burger in the photograph was assembled by expert designers and food artists, over the course of many hours, whereas the poor kitchen hand has to throw your burger together in a few seconds to meet your time demands. But, don’t take that to mean you can never complain about this kind of photography. If you buy something that is clearly of poorer quality than the item shown in the picture, you can demand a refund.
(Adapted from www.thebalancecareers.com, February 02, 2019)
The phrasal verbs make up, fork over,
lure (someone) in, miss out and set up,all
boldfaced in the text, mean, respectively:
4 Types of Deceptive Advertising
By Apryl Duncan
Deceptive advertising is officially defined by the Federal Trade Commission (FTC) as “practices that have been found misleading or deceptive. Specific cases include false oral or written representations, misleading price claims, sales of hazardous or systematically defective products or services without adequate disclosures, failure to disclose information regarding pyramid sales, use of bait and switch techniques, failure to perform promised services, and failure to meet warranty obligations.
However, it’s important to note that deceptive advertising does not represent the entire industry, and makes up a very small percentage of the ads you will encounter every day. But there are always people out there looking to dupe consumers and make money in any way that they can. Here are some examples of deceptive and unethical advertising practices and scams that you need to look out for.
Hidden Fees
In this example, the advertising is not fully disclosing the true cost of the item. You may see an ad for a computer or tablet that says “Only $99!” and you can’t wait to go into the store and buy it or order it online. However, suddenly you are hit with a whole bunch of charges that you were not expecting. In some cases, shipping fees will be extortionate, often costing more than the product itself. Or, you may have to pay handling fees that are excessive.
Often, hidden fees can be spotted by the asterisk (*) that accompanies the incredible deal. Guaranteed, there will be a big difference between “Only $99!” and “Only $99!*” That asterisk basically says “hey, this is not the final price, you will have to jump through major hoops or fork over a lot more cash.” So, if you see an asterisk, read the small print carefully. Whether it’s a small item, a car, or even a home, hidden fees are a deceptive way of luring you in. By the time you realize there’s more to pay, it can be too late.
Bait and Switch
In short, bait and switch is when the advertisement entices you with a product, but makes a significant switch when you go to purchase it.
For instance, suddenly the laptop
you wanted is not in stock, but there is a
different one that is lower spec and costs
twice as much. Chances are that the
original laptop was never in stock, or at
least, not for the price advertised.
Another example would be advertising a car at the base price, but with all of the top-of-the-line features included in the ad. When you get to the dealership, you have to pay much more to get the car actually shown in the ad. Sometimes, an offer can feel like bait and switch but it’s not. If you want that laptop and it is sold out, but you are offered a similar laptop with a very similar spec, at an almost identical price, that’s perfectly fine. You just missed out on the original deal.
Misleading Claims
Misleading claims use tricky language to make the consumer believe they are getting one thing when they are in fact getting less (or paying more). A British TV show called The Real Hustle had a great example of this in action. The presenters, who know the ins and outs of so many con games, set up stalls to sell seemingly awesome products at cheap prices.
At no time do the hustlers break the law by making claims that are untrue, but the verbiage leads people to believe they are buying something way better than they’re actually getting. One of the cruelest was advertising a DIY model plane for a price that seemed like a steal. Things like “easy to assemble” and “it really flies” were on the box. But inside...
it was just a blank sheet of paper, with a set of instructions on how to make a paper plane. Did they break the law? No. Did they deceive? Yes.
Ambiguous or “Best Case Scenario” Photography
Another way of cheating people is to take photographs of the product being sold, but in a way that makes them seem way better than they are. Shady hotels have often used this technique to make the rooms look bigger, by setting up the camera in the corner of the room and using a fisheye lens.
Food photography can suffer from the “best case scenario” photography. If you have ever ordered a burger from a fast food place, you will know this well. The burger on the menu is perfect. It’s thick, juicy, 4 inches high, and looks incredible. But the burger you receive, while it may have the same ingredients, is a sad interpretation of that image. The bun is flat, the burger is a mess, ketchup and mustard are pouring out of the sides.
This is something we accept as consumers because we know the burger in the photograph was assembled by expert designers and food artists, over the course of many hours, whereas the poor kitchen hand has to throw your burger together in a few seconds to meet your time demands. But, don’t take that to mean you can never complain about this kind of photography. If you buy something that is clearly of poorer quality than the item shown in the picture, you can demand a refund.
(Adapted from www.thebalancecareers.com, February 02, 2019)
The following advertisements are examples of which deceptive practices, respectively?


Cinco alunos são convidados a participar de
um jogo. Nesse jogo, o professor vai sorte
-
ar um número inteiro no intervalo fechado
de 1 a 40, mantendo-o escondido, e cada
aluno vai falar um número distinto, dentro
desse intervalo. Ganha o palpite que mais
se aproximar do número sorteado. Se os números ditos pelos alunos estão nas alternativas abaixo, assinale aquela que tem a maior
probabilidade de vencer:
Considere o trecho: “No quintal a aroeira
e a pitangueira, o poço, a caçamba velha
e o lavadouro, nada sabia de mim” e assinale a afirmação incorreta:
Considere o trecho: “No quintal a aroeira
e a pitangueira, o poço, a caçamba velha
e o lavadouro, nada sabia de mim” e assinale a afirmação incorreta:
Texto para a questão:
Leia:
(...) Esta casa do Engenho Novo, conquanto reproduza a de Mata-cavalos, apenas me lembra aquela, e mais por efeito de comparação e de reflexão que de sentimento. Já disse isto mesmo.
Hão de perguntar-me por que razão, tendo a própria casa velha, na mesma rua antiga, não impedi que a demolissem e vim reproduzi-la nesta. A pergunta devia ser feita a princípio, mas aqui vai a resposta. A razão é que, logo que minha mãe morreu, querendo ir para lá, fiz primeiro uma longa visita de inspeção por alguns dias, e toda a casa me desconheceu. No quintal a aroeira e a pitangueira, o poço, a caçamba velha e o lavadouro, nada sabia de mim. A casuarina era a mesma que eu deixara ao fundo, mas o tronco, em vez de reto, como outrora, tinha agora um ar de ponto de interrogação; naturalmente pasmava do intruso. (...)
Tudo me era estranho e adverso. Deixei que demolissem a casa, e, mais tarde, quando vim para o Engenho Novo, lembrou-me fazer esta reprodução por explicações que dei ao arquiteto, segundo contei em tempo.
O produto de 4 números naturais é igual a
24 e a soma de 2 deles é igual a 8. Pode-se
concluir que a soma dos outros dois é igual
a:
Certo país é dividido em 5 regiões cujas
áreas (em km²) e respectivas densidades
demográficas (hab/km²) são representadas
pelas matrizes M e N, nessa ordem:

A B C D E M
= [300 240 450 180 400]
N
= [60 40 30 20 25]
Uma operação matricial que permite o cálculo da população total desse país é:

No trecho: Esta casa do Engenho Novo, conquanto reproduza a de Mata-cavalos, apenas
me lembra aquela..., o termo em destaque
pode ser substituído sem prejuízo semântico por:
Texto para a questão:
Leia:
(...) Esta casa do Engenho Novo, conquanto reproduza a de Mata-cavalos, apenas me lembra aquela, e mais por efeito de comparação e de reflexão que de sentimento. Já disse isto mesmo.
Hão de perguntar-me por que razão, tendo a própria casa velha, na mesma rua antiga, não impedi que a demolissem e vim reproduzi-la nesta. A pergunta devia ser feita a princípio, mas aqui vai a resposta. A razão é que, logo que minha mãe morreu, querendo ir para lá, fiz primeiro uma longa visita de inspeção por alguns dias, e toda a casa me desconheceu. No quintal a aroeira e a pitangueira, o poço, a caçamba velha e o lavadouro, nada sabia de mim. A casuarina era a mesma que eu deixara ao fundo, mas o tronco, em vez de reto, como outrora, tinha agora um ar de ponto de interrogação; naturalmente pasmava do intruso. (...)
Tudo me era estranho e adverso. Deixei que demolissem a casa, e, mais tarde, quando vim para o Engenho Novo, lembrou-me fazer esta reprodução por explicações que dei ao arquiteto, segundo contei em tempo.
A potência de uma lâmpada incandescente
submetida a uma tensão constante é inversamente proporcional à resistência elétrica do seu filamento. Sabe-se também que
a resistência (R) do filamento varia com a
temperatura (t) dele, segundo a expressão
R
= R
0
· [1
+
α · (t
– t
0
)] , onde t
0
é a temperatura inicial, R
0
é a resistência inicial (na
temperatura t
0
) e
α é o coeficiente de temperatura do material do filamento.
Suponha que uma lâmpada incandescente
cujo filamento tem coeficiente de temperatura
α
= 0,005 °C
–
1
foi ligada a uma fonte de
tensão constante e sua temperatura inicial
era de 25 °C. Podemos concluir que a potência dessa lâmpada ficará reduzida à metade
quando a temperatura do filamento atingir,
aproximadamente:
A figura abaixo representa parte do gráfico
da função f(x)
= M · x /x
+ N com
M e
N reais:

O valor de f(12) é:

O cofre de um banco só pode ser aberto pelo acionamento de 3 chaves distintas,
cada uma em posse de um gerente. As 3 fechaduras têm travas de segurança que só
permitem seu acionamento de tempos em
tempos, a saber: 12 min, 18 min e 21 min,
respectivamente. Num certo dia, esse cofre
foi aberto apenas duas vezes durante o expediente, uma às 10h15min e a outra às:
Considere a expressão
y = (1 + x) · 1 + x² + x4 + x6 + x8 + ... para
0,2 ⩽ x ⩽ 0,9. O produto dos valores máximo
e mínimo que essa expressão pode assumir
é igual a:
A expressão
para x > 0,
é equivalente a:
A expressão para x > 0,
é equivalente a:
6√X-5
8√X-3
8√X
6√X5
4√X-3
O conjunto solução da inequação
log0,2 (log2
x) ⩾ 0 nos reais é:
O conjunto solução da inequação
log0,2 (log2 x) ⩾ 0 nos reais é:
O valor da expressão numérica
2 · 10–5 + 999982 / 999992 – 1 é igual a:
O valor da expressão numérica
2 · 10–5 + 999982 / 999992 – 1 é igual a:
A visão depreciativa da existência humana
pode ser constatada no seguinte fragmento
de Gregório de Matos:
Que és terra Homem, e em terra hás de tornar-te,
Te lembra hoje Deus por sua Igreja,
Identifique em um dos trechos abaixo aquele que possua a mesma temática.
Considere os dois excertos que seguem.
I
E disse: “Ó gente ousada, mais que quantas
No mundo cometeram grandes cousas,
Tu, que por guerras cruas, tais e tantas,
E por trabalhos vãos nunca repousas (...)”
(Os Lusíadas, Luís de Camões, canto V)
II
Aqui ao leme sou mais do que eu:
Sou um povo que quer o mar que é teu;
E mais que o mostrengo, que me a alma teme
E roda nas trevas do fim do mundo,
Manda a vontade, que me ata ao leme,
De El-Rei D. João Segundo!
(Mensagem, de Fernando Pessoa, 2.ª parte)
Em I, o Gigante Adamastor fala aos navegantes portugueses que queriam, pioneiramente, atravessar o Cabo das Tormentas a
caminho das Índias; em II, o timoneiro fala
ao mostrengo o porquê de a embarcação lusitana estar enfrentando os perigos do mar.
A partir dos excertos e dos comentários, assinale a afirmação que esteja incorreta.
Considere os dois excertos que seguem.
I
E disse: “Ó gente ousada, mais que quantas
No mundo cometeram grandes cousas,
Tu, que por guerras cruas, tais e tantas,
E por trabalhos vãos nunca repousas (...)”