Questão 6a1a83e8-c4
Prova:UEG 2017
Disciplina:Inglês
Assunto:Interpretação de texto | Reading comprehension

Considering the ideas expressed in the text, technology

Leia o texto a seguir para responder à questão. 

The true potential of technology to change behavior

    Technology could successfully change behaviours where decades of campaigns and legislation have failed. With the quantified self already walking among us and the internet of things within easy reach, digital technology is creating unprecedented opportunities to encourage, enable and empower more sustainable behaviours.
    If we are to unlock the power of technology we must be more ambitious than simply digitising analogue strategies or creating another communications channel.
    The true potential of technology lies in its ability to do things that nothing else can do. In behaviour change terms, the potential to succeed where decades of education programmes, awareness campaigns and product innovation have failed; to make a difference where government policy and legislation has had limited impact.
    Using behavioural insights, it is possible to highlight the bottlenecks, drop out points and achilles heels of traditional behaviour change efforts — the reasons why we have failed in the past — and apply the unique possibilities of technology to these specific challenges.

Overcoming our limitations

    Luckily, the history of the human race is almost defined by its ability to invent stuff that bolsters its feeble capabilities. That stuff is, of course, what we generically refer to as 'technology'. And in the same way that the internal combustion engine and the light bulb allow us to overcome our relatively feeble powers of motion and perception, so digital technology can be directed to overcoming our relatively feeble powers of reasoning, selfcontrol, motivation, self-awareness and agency—the factors that make behaviour change so difficult.
    Herein lies the true potential of technology: not in the laboratory or the workshop, but in an understanding of the behavioural dynamics that define the human condition, both generally and within the context of a specific user-group, market segment or community.

Fonte: JOHNSON, Steven. Recognising the true potential of technology to change behaviour. Disponível em: . Acesso em: 23 ago. 2017. (Adaptado).

A
is changing its technological characteristics according human beings have been changing theirs behavioural aspects.
B
has been a powerful and potential tool to change things which society hasn´t been able to overcome along the decades.
C
is a historic element which has always been directing human beings, in order to help them find ways to make life easier.
D
advances in every decade as a successfully result of the great amount of the campaigns and legislation dedicated to it.
E
has a huge power to unlock distinguished communication channels between companies and consumer society.

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